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Light and Shadow

Resume

Professional Experience

2020 Apr-Jun

Game operator Intern

Tencent—IEG

Shenzhen, China

1. Experienced competitive products of user-generated content (UGC) platforms, put forward product requirements and problems to the developers and provided implementation plans

2. Supported the art production of an otome game: sort out the visual needs of works (including game character sets, background images, CG images) and sound needs

3. Edited the new script of the game, modified the flow and format of the script, fix the logic errors, create gameplay moments, and rewrote the scenarios
4. Sorted out and summarized the gameplays and paid player conversion methodologies

2020 Jan-Mar

Content operator Intern

Tencent—CSIG

Shenzhen, China

1. Responsible for the management, content planning, and operation of the official Tik Tok account of Tencent Education and recruit the remote intern teams each month

2. Led remote intern teams of five, led weekly meetings including the topic selection, content optimization, scriptwriting, and video editing for Tik Tok account, many videos have hit 100 thousand views and the engagement rates are over 10%

3. Completed a 3000-word proposal for gaining fans in multiple communication channels

2019 May-Jul

Account Executive Intern

Ogilvy & Mather

Beijing, China

1. Formulated multi-month competition reports of compound donkey-gelatin paste, dig out the background information of specific products and analyze major target markets and crowd pain points

2. Participated in the Mid-Autumn Festival market plan research and play a leading role in the final plan establishment.

3. Led in market research interviews with people of different ages

2020 Jun-Oct

Director Intern

Renhe Group

Shenzhen, China

1. Responsible for the overall operation of the company's official Tik Tok account
2. Coordinated with actors, KOLs about their preliminary work and provide video editing advice guidance
3. The number of subscribers increased from 0 to 11,000 in a month. The single video like exceeded 140,000 and the like rate exceeded 10%

2018 Jan-Apr

Editor Intern

Shenzhen Zhonghong Co. Ltd

1. Compiled a variety of data reports on public opinions through in-depth big data analyses

2. Participated in gathering instantaneous public opinions regarding the 2018 annual Spring Festival Gala and present a 6000- word report

3. Analyzed and synthesized media reports on two NPC sessions using the Zhonghong database, and edited 2500-word daily reports

Shenzhen, China

Education

2020 - 2022

Georgetown University

MA degree in Communication, Culture and Technology

GPA:3.81/4.0

Main courses: Systemic Design & UX, Graphic Design Studies, Media Management, Prof Video Production for MultiMedia, Journalistic Content Production, Survey Research Methods(SPSS direction), Intro Python & Machine Learning

2020 - 2016

Chinese University of Hong Kong

Main courses: News translation, Subtitle translation, Sociology, Contemporary gender studies, Financial translation
 

Bachelor degree in Translation

Professional skillset

Brand Marketing

Video Editing

​Blogging

Social Media Marketing

Teamwork & Collaboration

Languages

Chinese (native)

English (proficient)

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